The AI CEO

Learn it, build it, leverage it.

Founder & CEO

RJ Grimshaw

Former bank-owned equipment finance CEO. AI operator. Author of The AI Edge. Founder of The AI CEO and ABLE Leadership.

For a decade, RJ led UniFi Equipment Finance — a Bank of Ann Arbor platform — transforming a legacy leasing shop into a high-growth, intrapreneur-driven business with a $250M+ book. He now helps banks, equipment finance companies, and mid-market operators turn AI into real cash flow, not theater.

RJ Grimshaw — Founder of The AI CEO, former President & CEO of UniFi Equipment Finance
RJ Grimshaw moderating an AI leadership panel at an industry conference

RJ Grimshaw moderating an AI leadership panel at an industry conference

What he built

From 2013 to 2023, RJ served as President & CEO of UniFi Equipment Finance, a bank-owned leasing platform inside Bank of Ann Arbor. He didn't inherit a high-growth operation — he built one. Assets scaled from roughly $14M to $250M+. The company originated over $400M in financing, cut operating costs by double digits, and built a culture of ownership through an internal intrapreneurship model called UniFi 2.0, where people acted like owners, not employees.

Before the corner office, RJ's operator lens was shaped by real experience: growing up in a family of entrepreneurs, serving in the U.S. Air Force, and co-founding Scriba Town Inn in Oswego, New York with his father and brother — building it into his first seven-figure business in his early 20s. That combination of small-business reality and bank-grade discipline sits at the core of how he works today.

$250M+

Assets under management at exit

$400M+

Total financing originated

10

Years as President & CEO

30%+

Operating cost reduction

What he runs now

Today RJ is the founder of The AI CEO and ABLE Leadership — platforms focused on AI-first operating models and intrapreneurship systems for banks, equipment finance companies, and mid-market operators. His ABLE framework (Analyze, Build, Leverage, Execute) and his Intrapreneurship Operating System (IOS) give CEOs a structured way to pick one workflow, ship AI-driven results in 12 weeks, and scale from there with governance that will hold up under audit.

He is the author of The AI Edge, a forthcoming book and operating playbook for leaders who want practical AI wins without chaos.

The AI CEO

Advisory and operating partner for CEOs who want AI in their P&L in 90 days. AI Operating Review, ABLE framework deployment, and executive coaching for leaders navigating AI transition.

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ABLE Leadership

The ABLE framework (Analyze, Build, Leverage, Execute) and Intrapreneurship Operating System — structured tools for building owner behavior inside regulated organizations.

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The AI Edge

Forthcoming book and operating playbook. Practical AI wins for leaders who need results, not theory.

How he thinks

RJ is an operator first, "AI guy" second. He builds systems that work Monday through Friday, under audit and under pressure. His lens is shaped by small business ownership, the discipline of the Air Force, a decade running a bank-owned platform, and 20+ years coaching hockey — often with his sons Tyler and Trent on the ice in Ann Arbor. He treats teams like lines: clear roles, clear plays, and accountability on the scoreboard.

He thinks like Peter Drucker: you can't manage what you haven't defined, and the purpose of a business is to create a customer. AI only earns its place when it moves a number that matters.

Credentials & speaking

Certifications & publications

AI Fluency Framework & Foundations

Anthropic · Nov 2025

AI in Financial Services Professional Certification

Upstart · Nov 2024

Executive education in AI and business strategy

MIT-style programs

Author, The AI Edge

Forthcoming operating playbook

Featured in Monitor Magazine, Equipment Finance Advisor, Equipment Finance Journal

Industry roles & speaking

AI Strategy Advisor — National Equipment Finance Association (NEFA)

Former ELFA Board Member

Multi-year ELFA Industry Future Council participant

Treasurer — Equipment Finance Cares

Speaker: NEFA Annual Conference

Speaker: AACFB (American Association of Commercial Finance Brokers)

Speaker: Equipment Finance Cares Innovation Forum

Podcast guest: Insights & Straight Talk, Portfolio Perspective, Consult Disrupt, On The Brink

Recognized as one of the industry's "Baker's Dozen CEOs"

Signature talks

"AI Won't Replace Equipment Finance — But It Will Expose the Leaders Who Can't Adapt"

"From Legacy Leasing to AI Operator: How to Build a 250M+ Book Without Losing Your Mind"

"Intrapreneurs, Not Tourists: The System That Turns Employees Into Owners"

ABLE Framework Member

"I have used ChatGPT to draft a strategic plan and I am working on drafting an executive comp plan for a not-for-profit. I will look into the course. Interesting stuff! The output was pretty amazing. This is an incredibly powerful tool that will reshape the workforce."
SM

Stephen Markley

ABLE Framework Member

Work with RJ

Typical engagements run 90 days. Ideal partners are community and regional banks, equipment finance and specialty finance platforms, and mid-market CEOs who are serious about AI, governance, and culture.

AI Operating Review

Pick one workflow, scope the implementation, and deliver measurable AI results in 90 days.

Intrapreneurship Operating System

Design the owner culture inside your organization — the system that turns employees into operators.

Executive Coaching

For CEOs and heads of business units navigating an AI transition. Strategy, governance, and execution.

Able Leadership LLC. Operating as The AI CEO.