Operator-led, engineering-focused

We're a team of operators and engineers with deep understanding of the equipment finance industry. We're capital disciplined and believe that integration beats experimentation.

Why operational AI must be engineered properly

AI isn't magic. It's a complex technology that requires a disciplined engineering approach to be effective and reliable in a production environment. We build robust, scalable, and secure AI systems that you can depend on.

Why discipline matters

In an industry where precision and reliability are paramount, a disciplined approach to AI isn't optional. We prioritize governance, compliance, and risk management in everything we do, ensuring that our solutions are not only effective but also safe and sustainable.

Why integration beats experimentation

Standalone AI tools create more problems than they solve. We believe that the true value of AI is realized when it's deeply integrated into the core workflows of your business. Our focus is on practical, production-ready solutions that deliver measurable results from day one.

Leadership team

RJ Grimshaw

RJ Grimshaw

Founder & CEO

25+ years in equipment finance. Started in sales, was fortunate to be around amazing operators, and served as CEO from 2013 to 2023. Sat on the board of the ELFA. I built this company because I kept seeing AI demos that collapsed the moment they hit a real credit policy. My job is making sure everything we build actually moves your balance sheet.

Certifications

AI Fluency Framework & Foundations

Anthropic · Nov 2025

AI in Financial Services Professional Certification

Upstart · Nov 2024

CEO, 2013-2023

ELFA Board Member

P&L Operator

Marc Mojica

Marc Mojica

Chief Technology Officer

15+ years building production systems. I've seen what happens when AI gets deployed without proper engineering discipline. My focus is making sure our agents are reliable, secure, and actually work at scale. If it can't handle production load and edge cases, it doesn't ship.

Certifications

AWS Certified Solutions Architect

Amazon Web Services

Machine Learning Engineering

Stanford Online

Production Systems Engineer

AI Infrastructure Specialist

Security & Compliance Focus

Brianna Bentler

Brianna Bentler

Director of Implementation

10+ years in operations and process improvement. I've led automation initiatives that actually stuck because they were built with the people doing the work, not imposed on them. My approach is simple: understand the workflow, identify the pain points, deploy solutions that make people's jobs easier, not harder.

Certifications

Lean Six Sigma Black Belt

ASQ Certified

Change Management Professional

Prosci Certified

Operational Excellence Leader

Process Automation Specialist

Culture & Adoption Focus

Advisors

Geoff Woods

Geoff Woods

Strategic Advisor

Author of The AI-Driven Leader and founder of AI Leadership. Former Chief Growth Officer at Jindal Steel & Power, contributing to significant market cap growth. Co-founded The ONE Thing training company. Received the Siegfried Award for Entrepreneurial Leadership in 2025.

International Bestselling Author

Former CGO, Jindal Steel & Power

Siegfried Award Winner 2025

Rose Beverly

Rose Beverly

Strategic Advisor

Helps enterprise UX and product teams at PayPal embed AI into their products and workflows through research-driven innovation. Expert in redesigning workflows for AI adoption, applying human judgment to automation decisions, and ethical AI implementation.

AI Integration at PayPal

UX Research & AI Ethics

Thought Leader & Speaker

Ready to work with operators who understand your business?

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