Your website is your best salesperson.
Train it for AI.
ChatGPT, Perplexity, and Google AI Overviews are answering your customers' questions right now. The question is whether they're citing you or your competitors.
No obligation. 30 minutes.
The tools we build with
Here's what's happening to your
web presence right now:
AI doesn't fix your business.
It exposes what's broken.
Three ways we make your site AI-ready.
Every engagement starts with a GEO Assessment. Then we build, retrofit, or maintain.
GEO Website Build
We build your site from the ground up, engineered to be found and cited by AI. Schema, llms.txt, structured data, semantic HTML, and agent-readable content baked in from day one.
- Full schema.org markup (9+ types)
- llms.txt and llms-full.txt
- Static crawlable content
- Agent-focused copy and structure
GEO Audit and Retrofit
Already have a site? We audit it against the current GEO standard and retrofit everything missing. You keep your brand. We make it AI-discoverable.
- Full GEO audit report
- Schema and structured data injection
- llms.txt creation
- Meta, OG, and crawlability fixes
Ongoing GEO Maintenance
AI search evolves fast. We keep your site current with monthly updates to schema, content, and agent-readiness signals so you stay visible as the landscape shifts.
- Monthly schema updates
- New AI crawler compatibility
- Citation monitoring
- Priority support as standards change
Results speak for themselves.
It's refreshing to have someone that knows more about the business than we do. You walked in already understanding how our business flows.
Matt M.
Business Executive
RJ, you bridge the gap in understanding automation, and the operator experience you have is priceless.
Chet Z.
Business Professional
The custom GPT he built specifically for our business to assist with prompting is a tremendous help.
Tony M.
Business Professional
"RJ is one of the most dynamic thinkers I've ever met. He brings a rare mix of sharp technical acumen, poetic clarity, and creative intuition that's honestly hard to describe until you experience it. If you want someone who's shaping the frontier of AI -- not reacting to it -- RJ is your person."
Rose Beverly
AI Integration Advisor
Common questions, straight answers.
What is The AI CEO?
The AI CEO is a GEO website builder founded by RJ Grimshaw. We build websites engineered to be found and cited by AI search engines: ChatGPT, Perplexity, Google AI Overviews, and every AI agent searching the web. We work with any business, any size. The old SEO model is dead. This is the new standard.
GEO stands for Generative Engine Optimization. It is the practice of structuring a website so that AI systems can read it, understand it, and cite it in their answers. Most websites built before 2025 are invisible to AI. We fix that, and we build new sites that are AI-ready from day one.
Who is RJ Grimshaw?
RJ Grimshaw is the founder of The AI CEO. He spent over 20 years as an operator in financial services before pivoting in 2023 to focus exclusively on AI implementation and web infrastructure. He has trained over 1,000 professionals on AI-first strategy, spoken at industry conferences, and built the GEO methodology that powers every site The AI CEO delivers.
Frequently asked questions
What is GEO?
GEO stands for Generative Engine Optimization. It is the practice of structuring a website so that AI systems like ChatGPT, Perplexity, and Google AI Overviews can read, understand, and cite it. GEO replaces traditional SEO as the primary driver of web visibility in an AI-first world.
What does The AI CEO build?
The AI CEO builds websites engineered to be found and cited by AI. Every site includes full schema.org markup, llms.txt and llms-full.txt, static crawlable content for non-JS bots, agent-focused copy, and structured data across 9 or more schema types. We also audit and retrofit existing sites.
Who is The AI CEO for?
The AI CEO works with any business, any size, that wants its website to be visible to AI search engines. From small businesses to large enterprises, every organization needs to adapt to the way AI answers questions and surfaces information.
How is GEO different from traditional SEO?
Traditional SEO optimizes for keyword rankings in Google search results. GEO optimizes for citation by AI systems that answer questions directly, without sending users to search results pages. AI reads structured data, schema markup, and machine-readable content, not just keywords and backlinks.
AI leadership without the noise.
Practical insights on GEO, AI search visibility, and building websites that AI actually cites. No hype, no fluff.
Subscribe on SubstackFree. Unsubscribe anytime.