It came in through vendor updates, board decks, software renewals, and competitor headlines. Now there is pressure to have a plan, and most teams are figuring it out as they go.
That is not a failure of intelligence or effort. It is a readiness gap. The data is not clean. The workflows are not documented. The SOPs have not been touched in years. AI cannot run well on that foundation, no matter how good the model is.
The good news: a readiness gap is fixable. That is exactly where we start.