GEO in the Wild
Real Sites.
Real Citations.
Every business type needs to be found by AI. These are representative examples of how GEO implementation works across industries, from local service businesses to enterprise SaaS. The problem, the approach, and the result.
HVAC Company Gets Cited by ChatGPT for "Best HVAC Near Me"
A regional HVAC company had a functional website but zero presence in AI search. We rebuilt the site architecture with LocalBusiness schema, service-area markup, and an llms.txt that described their coverage zones and specialties in plain language. Within 60 days, ChatGPT and Perplexity began citing them for location-based queries.
Law Firm Appears in Google AI Overviews for Practice Area Queries
A mid-size law firm was invisible in AI Overviews despite ranking on page one of traditional Google results. We retrofitted their existing site with Attorney and LegalService schema, rewrote service pages with structured Q&A content, and added FAQPage markup. Google AI Overviews now surface them for 14 target practice area queries.
Credit Union Cited by Perplexity for Auto Loan Rate Comparisons
A community credit union wanted to compete with national banks in AI search. We built a GEO-optimized site from scratch with FinancialProduct schema for each loan type, a structured FAQ covering rate questions, and an llms-full.txt with detailed product descriptions. Perplexity now cites them in auto loan comparison queries across their service region.
Specialty Retailer Surfaces in AI Shopping Recommendations
An outdoor gear retailer had strong Google rankings but no AI search presence. We added Product schema with detailed attributes, a structured brand story in llms.txt, and rewrote category pages with semantic HTML and agent-readable copy. ChatGPT Shopping now recommends their products in relevant gear queries.
Medical Practice Cited for Condition and Treatment Queries
A multi-location medical practice was losing patient inquiries to AI-generated answers that cited competitors. We rebuilt their site with MedicalOrganization schema, structured service pages per specialty, and added MedicalCondition and MedicalProcedure markup. AI systems now cite their physicians and specialties in relevant health queries.
SaaS Platform Cited in AI Comparison Queries Against Competitors
A B2B SaaS company was being left out of AI-generated software comparison answers. We retrofitted their marketing site with SoftwareApplication schema, structured a detailed feature comparison FAQ, and built an llms-full.txt that described their differentiators in agent-readable language. They now appear in Perplexity and ChatGPT comparison answers for their category.
Results are representative of GEO implementations. Certain client details have been modified to protect confidentiality.
Who We Work With
Any business. Any size.
If you have a website and customers who ask questions online, GEO applies to your business.
Your Business Could Be Next
Find out where
AI can find you.
30 minutes. We audit your current site against the GEO standard and show you exactly what needs to change to get cited by ChatGPT, Perplexity, and Google AI Overviews.